Why do sponsors, advertisers, and
commerce partners love the ZapSpot
Network? ZapSpot is a great advertising venue
because it allows you to target
customers at an ideal time -- when they
are relaxed and in a good mood. In
addition, the special characteristics of
the ZapSpot experience make it an ideal
marketing channel:
Over 50% of ZapSpot users share
their games with others via e-mail
or word-of-mouth.
ZapSpot Network members spend more
than 2 hours per month playing
ZapSpot games.
ZapSpot is stickier than 90% of
the Media Metrix top web sites.
The ZapSpot Network generates over
30 million minutes of usage per
month.
It lets your target a broad,
family gaming audience vs. more
traditional 'hard-core' gamers.
Key Demographics Although ZapSpot users love to play
our games, they are by no means your
typical, hard-core gamers. In fact, the
ZapSpot network is an ideal way to reach
working mothers with kids--a group of
users that loves to have quick, simple
fun but isn't interested in complex
games.
35% of ZapSpot members earn over
$50,000; 13% earn $75,000+.
70% of ZapSpot members are women.
Over 80% of users come from
families with children.
ZapSpot members like
Sports/Fitness, Entertainment,
Shopping, Travel and Finance.
Most ZapSpot members live in large
metropolitan areas.
Key Usage Statistics The ZapSpot Network currently
contains over 250,000 subscribed users
that receive a new game from ZapSpot
every couple of weeks. These are our
most engaged users and spend an average
of 2 hours a month using ZapSpot. And
they open up the ZapSpot Desktop
Companion an average of 16 times per
month.
In addition, because ZapSpot products
are easy to download and easy to share,
there is an even larger network of
non-subscribed users that use individual
games or applications (we've generated
well over 3 million downloads to date,
many of which come from non-subscribed
users).
This combination of users generates
over 30 million usage minutes per month
within the ZapSpot Network.
ZapSpot Comparison
with other Top Properties (Media Metrix, June, 2000)
